Dove Mission: To make more women feel beautiful every day by widening stereotypical views of beauty.
I chose this commercial to start off our discussions on body image and how television commercials can influence young adults image on reality. Dove Campaign for Real Beauty and Self-Esteem Fund create ads campaigning real beauty and support the embrace of all body types. I believe that media has changed the way women look at their body and commercials like Dove have allowed girls and women to see how society has bombarded them with unrealistic views on body image. In your opinion, do you think that this commercial is a good example of how the media has transformed our image? Does this commercial reach out to young adults as well as adult women? More one than the other maybe?
This commercial actually irritates me. I think the only thing it is doing is ruining young girls self-asteem. It is a perfect example of how the media is transforming females self-image. It influences females to make changes to themselves and forgets the fact that we should be happy and embrace what we have. I believe commercials such as this one are doing more damage than the advertisers are aware of. This commercial reaches out to young adults and well as adult woman. Females are extremely hard on each other and more importantly themselves. Ads like the Dove one does not help the cause either. If I had to pick who this ads influences more I would say young adults because they are in a time in their life when they are going through changes and are trying to fit in with their peers.
ReplyDeleteI think the main idea for this commercial is to show how drastically photoshopping can be to the media. Watching this ad I never thought about how this commercial could actually be promoting beauty in a negative way because the message at the end of the ad is so powerful! Good catch, watching it again I see where you are coming from. At the beginning you have a relatively homely women who is made "beautiful"... Dove is supposed to be promoting natural beauty but all this ad is doing is showing you how much "more" beautiful you can be with a drastic change.
ReplyDeleteSo, I just pulled this up and my nephew is sitting beside and he told me that his grade 4 class (the lower end of the YA range) watched this in health class. I asked him the question and he told me that he thought this is a good example of how the media has transformed our image. He said, " the commercial shows someone changing her face, and it's shouldn't be that way." To hear this from him, a young adolescent, it made me think about how young adolescent perceive commercials like this one.
ReplyDeletePersonally, I feel like this commercial can have an effect of girls of all ages (but obviously it affects boys as well, according to my nephew). When little girls see this they may think “when I grow up this is what I should look like”. Adult women may think “I should look like that”, which in turn may l lower self-esteem and self-worth if they do not look like what the woman in the commercial was transformed into. For young adolescent girls this commercial can have huge effects on them. If they do not look like this or feel like they never will look like this then their self-esteem may lower, along with self-worth, which what may lead to bullying. From bullying nowadays we are seeing a lot of adolescent suicide. This commercial I do not believe meant to send this message but when we look deeper into it this is what some may find.
The mission of this commercial is to make more women feel beautiful every day but in turn it may be making women feel less beautiful every day.
I think that this commercial definitely challenges the media and body image of the female audience. It is a strong portrayal of the direction media has travelled because young girls will most definitely have a skewed vision for themselves after watching videos such as Victoria's Secret. But this Dove commercial provides insight to behind the scenes in advertising. It is the reality of advertisement and hopefully young girls will see the message being presented!
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