Spectrum of Commercials

As we know there are a wide range of commercials out there for viewers, and we think that there is a spectrum that they should be used to rate them. The spectrum should be described as safe - moderate - extreme.

Based on this spectrum, safe commercials would be commercials like: YOP commercial. This commercial is one that shows adolescents a healthy food that they could drink when they are growing and they would still be getting something nutritional for breakfast. I fell like this is a pretty safe commercial for young adolescent viewers.

Another example of a safe commercial:

This ADIDAS commercial shows a product for everyone. It can target young adolscents because of the context in which the clothing is being portrayed. This particular commercial shows many different role models using the product, and by using  the different role models the commercial targets a wide range of young adolescents.

A moderate commercial would be one like: Dove – True Colors commercial. I feel this Dove commercial is different than the one Kalee posted because of the way the children are being represented. They went to being sad to happy, and the description words in the commercial.

Another example of a moderate commercial:

This commercial expresses reality, in which some parents may not want their children to be exposed to in middle school.

An extreme commercial would be one like: The AXE Effect – Women – Billions. Even though this commercial has adults acting in it, and was probably intended for an older audience I believe that this commercial hits young adolescent boys as well. As they hit and go through puberty, adolescent boys are going to think about things like what would be the best cologne to use to make them more attractive to girls and which cologne is the best smelling. In this particular example of an extreme commercial, the women are dressed in only bikini’s and the expression on the man’s face is arrogant (like he conquered the world of women) when he realizes all the women were running for him.

Another example of an extreme commercial:

The langauge Kenny Powers uses in this commercial is inappropriate for young adolescents. We also have to consider that he is in movies that young adolescent would watch, for example: Superbad and Tropic Thunder. So when seeing a commercial with him in it they would be more intrigued watch it and remember the message that is being protrayed.