Friday, April 1, 2011
Male Audience Commercial-AXE and Old Spice
These commercial's are directed at the male audience where the emphasis is on the product that attracts a woman automatically because of his scent. It shows that males should buy this product to attract women. The Old Spice commercial is more directed at the masculinity. It portrays that men need this product to maintain their masculinity to "become a man". Middle school students are going to view this commercial and see the message that men need these products to be successful with girls. When in fact, they just need to be themselves.
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Oh axe commercials... as funny as I find these commercials I never realized how ridiculous they portray men and women. As a young viewer I can imagine that students would find it funny, in turn acting this way in front of their peers.
ReplyDeleteAxe commercials are very funny, but being a middle school kid and growing up watching them I can imagine how they can make a boy think of themself. The old spice commercial really do focus on muscles and 'what' a boy should look like. This commercial may make many YA boys feel self-conscious about their muslces and how they look. Which can cause anxiety for them in front of their friends.
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